Blog
The Idea Lab blog: founder guides on validating a startup idea well, plus The Idea Lab Weekly analysis of what founders are validating, what they're overbuilding, and where the opportunity gaps sit, grounded in real platform data.
Latest posts
- Narrow Wins, Broad Tools Lose — Merchant payment risk surfaced as a gap, while broad software concepts failed the differentiation test.
- Narrow Beats Broad — A review of validation activity, rejected patterns, and one narrowly scoped test.
- How to Fill Out the Idea Validation Questionnaire (the Right Way) — The research is only as sharp as what you put in. Here is how to give the questionnaire the detail it needs, step by step.
- The Week of Narrower Wedges — Crowded categories and unsupported business models pushed every recorded verdict toward rejection or repositioning.
- Narrow the Idea Before You Build — Broad products ran into mature alternatives, weak switching reasons, and unproven payment.